Predictive Reputation Intelligence & Execution

PR matters for early-stage startups because it helps you build trust before you have a large marketing budget or audience.

Our founder Jeremy Foo believes trust is one of the most valuable advantages a young company can earn. When a respected publication features your story, it signals to customers, investors and partners that your work deserves attention. This helps you look more established and reduces the friction people feel when deciding whether to work with you. PR allows you to place your message in a wider context, connect with emerging trends and shape how the market sees you from day one. For many early-stage founders, this early credibility becomes a powerful foundation for growth.

Yes. Startups can save a significant amount by taking a DIY approach to PR. Our founder Jeremy Foo has seen founders save S$5,000 to S$10,000 a month by handling parts of their PR and marketing themselves instead of hiring a traditional agency.

Alpha Story is built around this philosophy. It gives you an affordable model that saves you time while still delivering journalist-ready output. You get the benefit of professional support without starting from scratch or committing to large retainers, which makes PR far more accessible for early-stage companies.

For tech startups in Asia, effective PR starts with clarity and relevance. You need a single strong message that explains why your work matters, backed by insight or data that gives journalists something concrete to write about.

Our founder Jeremy Foo encourages tech founders to identify the specific journalists who cover their niche, publish their own insights on LinkedIn or blogs and treat PR as an ongoing conversation rather than a single campaign. He has seen thousands of startups succeed by combining founder-led thought leadership with targeted outreach.

When you show depth, expertise and authenticity, journalists are more willing to cover your story because you are contributing real value to the wider technology conversation.

Alpha Story is designed specifically for startups and SMEs that want fast, credible PR without the cost of traditional retainers.

Our founder Jeremy Foo built the model after serving thousands of early-stage companies and seeing how many of them needed PR but could not afford it.

Instead of long contracts and slow timelines, Alpha Story offers campaign-based PR that moves quickly and focuses on getting you published. The process is simple, lightweight and built for founders who need clarity at every step. You get storytelling expertise, structured workflows and direct support without unnecessary overhead. This makes PR accessible and practical for younger companies that want to build credibility immediately.

Choose an agency that understands your space and can help you communicate your story without unnecessary complexity. The right agency will move quickly, ask the right questions and help you uncover the angle that a journalist will actually care about.

Our founder Jeremy Foo always advises founders to avoid retainers that lock you in and instead look for partners who offer clear pricing and predictable delivery.

You should also work with teams that have real experience turning founder stories into media coverage, because familiarity with your industry dramatically raises your chances of getting published.

This is why Alpha Story is designed around speed, simplicity and accessible pricing. It is built for founders who need clear results without the overhead.

PR can help you earn trust, build recognition and show customers and investors why your story matters. When you are featured in respected publications, people see your company as more credible because the message comes from an independent source.

Our founder Jeremy Foo explains that PR is one of the fastest ways for early-stage companies to look established and communicate their value with clarity.

But PR does have limits. It cannot guarantee sales, fix a weak product or replace a consistent content strategy.

When you use PR with the right expectations, it becomes a powerful tool that supports your growth across marketing, fundraising and partnerships.

A PR agency helps you tell your story clearly and make sure it reaches the right journalists. They help you get your story into trusted publications, shape public perception, and protect your reputation. This usually means writing press releases, pitching journalists, securing interviews, and supporting during crises.

Many founders struggle to explain what they do in a way that feels relevant to the media, so agencies help shape that message and show you how it fits into current trends or issues that matter. Our founder Jeremy Foo often talks about how even strong founders fail to pitch themselves effectively because they speak in product language instead of story language.

A good PR agency translates your expertise into a narrative that journalists understand, prepares press materials that reflect your brand accurately and manages the outreach so you stay focused on running your company.

The benefit is simple: you get credible coverage without guessing how the media works or handling everything alone.

At Alpha Story, this process is streamlined: we handle everything from writing to pitching and can even guarantee placements through our network of 1,000+ publishers and creators.

PR helps you build visibility and trust by putting your story in places your audience already pays attention to. Instead of relying on ads that disappear when the budget stops, PR earns attention through credible media coverage that validates your work.

When you appear in respected publications, people take your company more seriously because a journalist decided your story mattered.

Our founder Jeremy Foo has worked with thousands of startups and SMEs across the region and has seen many great companies remain invisible simply because no one knew they existed. PR fixes that by connecting your message to a wider conversation that journalists are already covering. This helps you look more established, reach new audiences and earn confidence from customers, investors and partners long before you scale.

You should choose a PR agency that understands your niche, keeps the process simple and offers pricing that matches your stage of growth.

Our founder Jeremy Foo always encourages founders to look for partners who can extract a strong angle from your story quickly, communicate it clearly and avoid long retainers that drain your budget.

The agency you choose should know which journalists cover your industry and help you position your story in a way that resonates with them. Look for sector experience, proven case studies, speed to publish, and flexibility in terms. Ask for sample pitches and reporting formats before committing. It should also be transparent with pricing so you know exactly what you are getting.

Alpha Story was built on these principles because many founders needed a faster and more affordable model. If these are the qualities you are looking for, then Alpha Story would be a strong fit for your needs. More than 300 clients have used our process, which combines planning, writing, and media outreach with options for guaranteed placements.

PR costs in Singapore vary widely depending on the agency and the scope.

Traditional PR firms often charge between S$5,000 and S$15,000 a month on retainers that last several months. One-off projects often cost S$5,000–S$50,000 depending on scope and markets. These retainers typically include strategy, outreach and ongoing support, but they can be difficult for early-stage founders to justify.

Alpha Story is positioned as substantially more affordable than these traditional retainers, with flexible packages and guaranteed coverage options designed for startups and SMEs. This gives you access to credible media coverage without having to commit to heavy monthly fees and a flexible way to get real results without overspending.

To get the most accurate and up-to-date pricing for your situation, book a short call with the team.

A PR agency is worth it if it helps you build credibility faster than you could on your own. Coverage from a trusted publication carries weight because it comes from an independent voice, not from paid promotion.

Our founder Jeremy Foo often reminds founders that PR is not meant to act like performance marketing. Its role is to shape perception, strengthen trust and open doors that advertising cannot. If the agency you choose can help you share a meaningful story, place you in relevant outlets and give your audience a reason to believe in your brand, then the value compounds over time. The key is choosing the right model. Traditional retainers can be expensive, which is why Alpha Story was built to offer campaign-based PR that gives you real coverage without the long contracts.

In short, it's worth it when the visibility, trust, and reputation gains outweigh the fees. Results show up in investor confidence, customer perception, and long-term brand value. Our model makes this easier to justify: most clients see media interest within weeks, and our guaranteed placement plans reduce the risk of paying without results.

A PR agency earns attention by convincing journalists that your story matters, while an advertising agency buys attention directly. Advertising can help you reach people quickly, but it does not carry the same authority as an article written by a trusted publication.

Jeremy Foo stresses that many founders dismiss PR because it does not tie directly to immediate sales, yet it is often the fastest way to build a trustworthy reputation. When someone reads about your company through independent coverage, they view you through a different lens.

PR helps shape how people perceive your brand, which influences every interaction that follows. Advertising is useful for scale, but PR is invaluable for trust.

A PR agency helps you earn credibility, while a marketing agency helps you buy attention. Marketing agencies focus on performance channels, paid campaigns and conversion metrics, which are important for growth but do not necessarily make people trust your brand. PR works differently. It places your story within a broader conversation and earns validation from independent media.

Our founder Jeremy Foo explains that PR gives early-stage companies a form of legitimacy that advertising alone cannot achieve. When a journalist chooses to write about your company, your audience sees you as more established and reliable. PR and marketing can work together, but if your priority is credibility, PR usually has a stronger impact.

Choosing a PR agency over an in-house hire makes sense when you need experience, speed and media-ready storytelling without the cost or time required to build those capabilities internally.

Hiring someone full-time means you must train them, pay a monthly salary and hope they already understand how to pitch to journalists. Most early-stage companies do not have that luxury. Our founder Jeremy Foo has worked with thousands of startups and has seen how difficult it is for a single in-house hire to match the experience and industry awareness that an agency team already has.

Agencies work across sectors, speak with journalists daily and know how to shape a story quickly because they see what gets published and what does not. This gives you immediate access to expertise that would take months for a new hire to develop.

An agency also scales with you. When you have a launch, a crisis or a sudden news opportunity, you can tap into a full team instead of relying on one person.

For early-stage companies that need credible coverage fast, it is usually far more efficient to work with an agency model designed for founders rather than building an internal function before you are ready.

Most agencies begin by learning about your business, then plan campaigns, prepare press materials, pitch to journalists, and track results. At Alpha Story this is made transparent with a five-step process: a short questionnaire, campaign planning, release and pitch writing, media outreach, and publication with reporting.

A PR agency helps you get your story into trusted publications, shape public perception, and protect your reputation. This usually means writing press releases, pitching journalists, securing interviews, and supporting during crises. At Alpha Story, this process is streamlined: we handle everything from writing to pitching and can even guarantee placements through our network of 1,000+ publishers and creators.

Yes. We offer crisis communication strategies that prioritize transparency and swift action to protect your brand’s reputation.

No. Our platform and experts guide you through each step, so you can handle everything seamlessly—even as a solo founder.

Digital PR focuses on online publications, social mentions, and backlinks, driving traffic and boosting search rankings.

After onboarding, we help craft or refine your press release, then pitch it directly to relevant journalists.

We provide end-to-end PR solutions—from story ideation to media pitching—at a fraction of the usual cost.

We tailor each campaign to your unique story and goals. Our AI-driven process and direct media relationships often succeed where generic PR fails.

Timelines vary, but many clients see media interest within weeks. We keep you updated at every stage of your campaign.

Our media coverage guarantees are as stated within each pricing package, and they are the minimum number - we do not charge for securing more. Custom packages are also available if you'd like to discuss appearances in specific media publications, do contact us to find out more.

Absolutely not. We specialise in highlighting your unique story, making it attractive to journalists regardless of your size.

PR builds trust and long-term brand awareness, unlike ads that disappear when the budget runs out. With Alpha Story, you get credible media features that boost engagement, SEO, and brand authority—often at a fraction of ad costs.