PR for Startups

Absolutely. PR can benefit startups at any stage – from pre-seed to Series C and beyond. Gaining media coverage early on helps build your brand’s presence and credibility before you even have big revenue or funding news. Even if you’re just launching, getting your name out there can attract users, partners, and investor interest. Alpha Story tailors PR campaigns to your stage and goals, so no startup is “too early” for press coverage. In fact, starting PR during the early stages can create momentum that makes every subsequent milestone (product launches, fundraises) even more successful.

Yes – every startup has a story to tell, even without a major announcement. You might not realize it, but aspects like your mission, the problem you’re solving, a unique insight or technology, or even your founder’s story can be newsworthy with the right angle. Alpha Story’s team are experts at finding and shaping press angles that resonate. We’ll work with you to uncover compelling stories within your company. Whether it’s a fresh take on an industry trend, an interesting customer success, or your personal founder journey, we help turn everyday progress into media-worthy narratives. You don’t need to have headline-grabbing news; we help make your story compelling to journalists.

Alpha Story is a modern, tech-powered alternative to old-school PR agencies. We leverage AI and a streamlined platform to move faster and more efficiently, which means you get results quicker and at a lower cost than a typical agency retainer. There are no huge retainers or long wait times for coverage. Our model is very transparent – you know what we’re doing at each step. Plus, we focus on startups, whereas many agencies juggle big corporate clients and might not give you dedicated attention. With Alpha Story you get the hands-on support of experienced PR consultants and the speed of AI-driven content creation. It’s like having an in-house PR team and cutting-edge PR tech in one. The bottom line: more startup-savvy service, for a fraction of the price of a traditional agency, with a focus on tangible media results.

Not at all. Alpha Story was designed with resource-strapped startup teams in mind. Even if you’re a solo founder, you can succeed with our platform. We guide you through each step, from identifying story ideas to finalizing your press release. Our user-friendly tools and consultants make the process simple and educational, so you don’t need any prior PR experience. Many of our clients have no in-house marketing team – and that’s okay. We become an extension of your team, handling the PR heavy lifting so you can concentrate on running your startup. If you do have a marketing lead or team, great – we’ll collaborate seamlessly with them. Either way, you’ll have a clear path to getting your story published without needing to hire extra staff.

Timelines can vary, but many startups working with Alpha Story start seeing media interest within weeks of kicking off their campaign. We move quickly: our AI content creation and agile outreach mean we don’t waste time getting your story in front of journalists. That said, securing published articles can depend on media schedules and the news cycle. If you have a specific launch or event date, we can align our efforts to maximise timely coverage. Our goal is to deliver meaningful press coverage as fast as possible, and to continue building on that momentum over time.

We’re confident in our ability to get your story picked up. In fact, Alpha Story offers guaranteed media coverage in our service plans, meaning we commit to securing press features for you. Our success is measured by your success. While the exact outlets or timing can’t be 100% predicted (because final decisions lie with editors), we do everything in our power to ensure your startup’s story finds a home in reputable media. Rest assured, we stake our reputation on delivering results that put your startup in the spotlight.